Green values

Green at heart


Green is part of our name and, with it, an integral part of our core idea. Considering the environment is not something we do in addition, but rather the entire foundation.

Most of the work done is under the surface. Hundreds of details in the rooms, ease of maintenance, building controls aiming to preservation of natural resources, layout and durable materials are only few examples. We also use renewable energy and 0 % CO2 electricity.

In 2019, we became Finland’s first carbon-neutral hotel chain. This meant finding even more ways to reduce our emissions, and then offsetting what we could not yet reduce. Two of our hotels have The Nordic Ecolabel Certification, which guides our everyday work (renewed 11/2014), and we expect all of our hotels be Ecolabel certified by end of 2020.

    We believe in sustainable partnerships and ecosystem thinking. Here are just a few examples of our green initiatives, partners and features:

    • Rooms: local builders and interior design, using sustainable Finnish wood
    • Breakfast: organic food and coffee from local partners, unique to every hotel
    • Traffic: electric car charging (Liikennevirta and Tesla), free bike rental for guests, hotels located centrally so that you can always arrive by public transport
    • Nordic Ecolabel cleaning services
    • Naava green wall in every hotel reception
    • Solar panels on hotel roofs
    • Partnership with ENO Environment Online school for environmental learning
    • Partnership with UNESCO MAB Programme (Man & Biosphere)